Retailers and consumer brands will soon have more flexibility in handling requests to stop automated calls and texts. On September 30, 2026, the Federal Communications Commission (FCC) adopted changes to its consent-revocation rules under the Telephone Consumer Protection Act (TCPA). The report and order, released October 1, 2026, allow businesses to limit certain informational
For retailers, consumer brands, and digital commerce companies, text messaging has become a central part of the customer experience. The same consumer may receive promotional offers, loyalty updates, order confirmations, delivery notices, account alerts, and customer-service messages from the same brand, often through different platforms and vendors.
That makes a seemingly simple question increasingly complicated:
The Telephone Consumer Protection Act (TCPA) continues to be a major source of litigation risk for businesses engaged in outbound marketing. In the first quarter of 2025, litigation under the TCPA surged dramatically, with 507 class action lawsuits filed — more than double the volume compared to the same period in 2024. This steep rise