If your business recently received a demand letter accusing your website of violating California’s wiretapping law, you’re not alone. On September 17, 2026, Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofits about a surge in demand letters alleging violations of the California Invasion of Privacy Act (CIPA). The letters
For retailers, consumer brands, and digital commerce companies, text messaging has become a central part of the customer experience. The same consumer may receive promotional offers, loyalty updates, order confirmations, delivery notices, account alerts, and customer-service messages from the same brand, often through different platforms and vendors.
That makes a seemingly simple question increasingly complicated:
For years, retailers have used data to understand what consumers want, when they want it, and how much they may be willing to pay. As artificial intelligence and increasingly sophisticated pricing tools make it possible to tailor prices at the individual level, the Federal Trade Commission (FTC) is signaling that the line between legitimate pricing
Florida lawmakers are once again weighing whether to provide litigation protections to companies that invest in meaningful cybersecurity safeguards. A revised proposal now pending before the Florida Legislature seeks to strike a balance between encouraging proactive data security measures and preserving consumer remedies following a breach. Data incidents are commonly met with class action lawsuits
Retailers. Banks. Healthcare systems. E-commerce platforms. Across industries, live chat, session replay software, and website analytics have become standard tools for customer engagement. These technologies help businesses respond to consumer inquiries in real time, improve website functionality, reduce cart abandonment, train customer service teams, and resolve disputes.
For companies operating nationally, the landscape is shifting
Age verification requirements have rapidly moved from a niche policy concept to a central feature of the U.S. regulatory landscape. Over the last two years, and accelerating sharply in 2025, states have increasingly adopted laws that require online services to confirm a user’s age before allowing access to certain types of
On May 12, 2025, the Federal Trade Commission’s Rule on Unfair or Deceptive Fees took effect, thereby thrusting the United States’ primary regulator of unfair or deceptive practices once more into the spotlight. But the spotlight given to the FTC rule, which only applies to the short-term lodging and live-event ticketing industries, has obscured the
If you run an ecommerce brand or handle marketing compliance, you’ve probably heard about Texas Senate Bill 140 (SB 140) and its potential impact on text message marketing. Earlier this month, a group of plaintiffs, including an industry association and two e-commerce companies, asked a federal court in Austin to block the state from enforcing
July 1 marked the official enforcement date of the Tennessee Information Protection Act (TIPA), the state’s comprehensive consumer privacy law. Signed into law in 2023, TIPA grants consumers specific rights concerning their personal information and regulates covered businesses and service providers that collect, use, share, or otherwise process consumers’ personal information. With all TIPA
The Telephone Consumer Protection Act (TCPA) continues to be a major source of litigation risk for businesses engaged in outbound marketing. In the first quarter of 2025, litigation under the TCPA surged dramatically, with 507 class action lawsuits filed — more than double the volume compared to the same period in 2024. This steep rise
The landscape of prior express written consent under the Telephone Consumer Protection Act (TCPA) has undergone a significant shift over the past 13 months. In a December 2023 order, the Federal Communications Commission (FCC) introduced two key consent requirements to alter the TCPA, with these changes set to take effect on January 27, 2025. First