Retailers and consumer brands will soon have more flexibility in handling requests to stop automated calls and texts. On September 30, 2026, the Federal Communications Commission (FCC) adopted changes to its consent-revocation rules under the Telephone Consumer Protection Act (TCPA). The report and order, released October 1, 2026, allow businesses to limit certain informational
California just closed the door on one legal theory driving thousands of CIPA website-tracking claims, but businesses still face real exposure under the statute’s other provisions.
For three years, businesses have faced a particular brand of privacy suit: claims that ordinary website cookies, pixels, and chat tools are illegal “pen registers” under California Penal Code
If your business recently received a demand letter accusing your website of violating California’s wiretapping law, you’re not alone. On September 17, 2026, Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofits about a surge in demand letters alleging violations of the California Invasion of Privacy Act (CIPA). The letters
For retailers, consumer brands, and digital commerce companies, text messaging has become a central part of the customer experience. The same consumer may receive promotional offers, loyalty updates, order confirmations, delivery notices, account alerts, and customer-service messages from the same brand, often through different platforms and vendors.
That makes a seemingly simple question increasingly complicated:
For years, retailers have used data to understand what consumers want, when they want it, and how much they may be willing to pay. As artificial intelligence and increasingly sophisticated pricing tools make it possible to tailor prices at the individual level, the Federal Trade Commission (FTC) is signaling that the line between legitimate pricing
Demand letters and copycat lawsuits are piling up on the desks of in-house counsel and business owners around the country, all making the same claim: that an ordinary website is secretly running an illegal wiretap. We’ve watched California Invasion of Privacy Act (CIPA) claims climb sharply over the past several months. The playbook is easy
Florida lawmakers are once again weighing whether to provide litigation protections to companies that invest in meaningful cybersecurity safeguards. A revised proposal now pending before the Florida Legislature seeks to strike a balance between encouraging proactive data security measures and preserving consumer remedies following a breach. Data incidents are commonly met with class action lawsuits
Retailers. Banks. Healthcare systems. E-commerce platforms. Across industries, live chat, session replay software, and website analytics have become standard tools for customer engagement. These technologies help businesses respond to consumer inquiries in real time, improve website functionality, reduce cart abandonment, train customer service teams, and resolve disputes.
For companies operating nationally, the landscape is shifting
Age verification requirements have rapidly moved from a niche policy concept to a central feature of the U.S. regulatory landscape. Over the last two years, and accelerating sharply in 2025, states have increasingly adopted laws that require online services to confirm a user’s age before allowing access to certain types of
If you run an ecommerce brand or handle marketing compliance, you’ve probably heard about Texas Senate Bill 140 (SB 140) and its potential impact on text message marketing. Earlier this month, a group of plaintiffs, including an industry association and two e-commerce companies, asked a federal court in Austin to block the state from enforcing
The Telephone Consumer Protection Act (TCPA) continues to be a major source of litigation risk for businesses engaged in outbound marketing. In the first quarter of 2025, litigation under the TCPA surged dramatically, with 507 class action lawsuits filed — more than double the volume compared to the same period in 2024. This steep rise